> For the complete documentation index, see [llms.txt](https://futureleadersglobal.gitbook.io/playbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://futureleadersglobal.gitbook.io/playbook/scaling-initiating-a-new-community/brand-manual/brand-positioning.md).

# Brand Positioning

## Tone of Voice

### Tone of Voice Future Leaders Foundation 

### Tone of Voice Future Leaders Corporate 

## Positioning in the marked