Playbook
  • Welcome to the Future Leaders Global Playbook
  • Welcome to Future Leaders Global
    • Future Leaders Introduction
    • The Future Leaders Global Organisation
      • Work Culture
      • Digital Communication Systems
        • Discord
        • Asana
          • Asana Conventions
        • Gitbook: Future Leaders Handbook
        • Google Drive
        • Tilde Homepage
        • Other Tools
  • Scaling: Initiating a new community
    • Welcome to the the Future Leaders Scaling Strategy
    • Build your Team
      • FL Community Roles
        • Initiator + Core Team
        • Future Leaders
        • Community Coordinator
        • Program Lead
        • Host
        • Online program coordinator
        • Pace Setter
        • Challenger
        • Carebear
        • Local Marketing Responsible
        • Impact Lead
      • Interview Guide
      • Local Recruitment and Onboarding Guide
        • Intention and desired outcome
        • Key factors
        • Agenda
        • Roles, rules and responsibilities
        • Time frame
    • Brand, Marketing and Communication
      • Visual expression
      • Brand Positioning
      • Templates
      • Guidelines different communication platforms
      • Merch
    • Setting up Future Leaders in new Cities
      • How to market your program
      • How to get strategic partners
    • How to Build a Sustainable Future Leaders Community in new Cities
      • Before You Start
      • Step 1: Identify the Community
      • Step 2: Connect with Community Stakeholders
      • Step 3: Engage Young Community Leaders
      • Step 4: Unite Active Citizens
      • Step 5: Build an Impactful FL Community
      • Follow-Up: The Sustainable Follow-Up
      • FL Impact Strategy: Community Checklist Checklist to Start a FL Community
  • For City Teams
    • Handbook: How prepare for a good Future Leaders year
      • Admin preparation
        • Economy and Budgetting
      • Event planing
        • How to host a gathering
        • Speakers
    • Reimbursement
  • For Community
  • Program
    • Program Overview
    • Application process
      • How to run the application process
      • Timeline
      • How to use the platforms
        • Homepage
        • Homerun
        • SparkHire
        • Calendly
        • HelloSign
      • Templates
      • Application parts, criteria and evaluation
      • Signatures
      • Evaluation
  • For Corporate team
    • Commercial sales
    • How to get started with sales
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  1. Scaling: Initiating a new community
  2. Brand, Marketing and Communication

Brand Positioning

Tone of Voice

Tone of Voice Future Leaders Foundation

Tone of Voice Future Leaders Corporate

Positioning in the marked

PreviousVisual expressionNextTemplates

Last updated 5 years ago

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