> For the complete documentation index, see [llms.txt](https://futureleadersglobal.gitbook.io/playbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://futureleadersglobal.gitbook.io/playbook/scaling-initiating-a-new-community/brand-manual/visual-expression.md).

# Visual expression

## Branding and logo guidelines 

{% file src="/files/-Ll6yp7lp0eKa1CL\_gdz" %}

{% file src="/files/-Ll6yuKJmJQnKY-RAGgC" %}

{% file src="/files/-Ll6z8cjAONov\_R4CPtl" %}

{% file src="/files/-Ll6zLnB58gfmUvUpdVT" %}

{% file src="/files/-Ll6zdqhD2XM9b12Vrks" %}

## Colours 

![](/files/-LkdeaXQkM66cqpJZwqs)

## Font

Helvetica Neue 

## Photo and imagery 

### **Photo Non-Profit programs** 

Here you'll find the pictures Future Leaders Global preferred used in external communication for Future Leaders Foundation (Program in Cities) 

{% embed url="<https://drive.google.com/drive/u/2/folders/1leRipK5pvViBBdN5iPcsiUyXeomj0DEG>" %}

### Photo Future Leaders Commercial&#x20;

Here you'll find the pictures Future Leaders Global preferred used in external communication for Future Leaders Commercial (Company programs)&#x20;

{% embed url="<https://drive.google.com/drive/u/0/folders/1cquSNkEjEnOBowCWoN7bBS1CdwHQcVyv>" %}

### Preferred Photo - Global context comment&#x20;

Here you'll find stock photo pictures of the global context that we use in our communication.&#x20;

**OBS. NEEDS UPDATE** &#x20;

## Video&#x20;

[**Here**](https://www.youtube.com/channel/UCa5E7rqIfFknwblYIMEFhqg) You'll find some video's of Future Leaders.&#x20;

Template: When creating a Future Leaders  video, the F icon shall be on the downer left corner throughout the entire video.