Playbook
  • Welcome to the Future Leaders Global Playbook
  • Welcome to Future Leaders Global
    • Future Leaders Introduction
    • The Future Leaders Global Organisation
      • Work Culture
      • Digital Communication Systems
        • Discord
        • Asana
          • Asana Conventions
        • Gitbook: Future Leaders Handbook
        • Google Drive
        • Tilde Homepage
        • Other Tools
  • Scaling: Initiating a new community
    • Welcome to the the Future Leaders Scaling Strategy
    • Build your Team
      • FL Community Roles
        • Initiator + Core Team
        • Future Leaders
        • Community Coordinator
        • Program Lead
        • Host
        • Online program coordinator
        • Pace Setter
        • Challenger
        • Carebear
        • Local Marketing Responsible
        • Impact Lead
      • Interview Guide
      • Local Recruitment and Onboarding Guide
        • Intention and desired outcome
        • Key factors
        • Agenda
        • Roles, rules and responsibilities
        • Time frame
    • Brand, Marketing and Communication
      • Visual expression
      • Brand Positioning
      • Templates
      • Guidelines different communication platforms
      • Merch
    • Setting up Future Leaders in new Cities
      • How to market your program
      • How to get strategic partners
    • How to Build a Sustainable Future Leaders Community in new Cities
      • Before You Start
      • Step 1: Identify the Community
      • Step 2: Connect with Community Stakeholders
      • Step 3: Engage Young Community Leaders
      • Step 4: Unite Active Citizens
      • Step 5: Build an Impactful FL Community
      • Follow-Up: The Sustainable Follow-Up
      • FL Impact Strategy: Community Checklist Checklist to Start a FL Community
  • For City Teams
    • Handbook: How prepare for a good Future Leaders year
      • Admin preparation
        • Economy and Budgetting
      • Event planing
        • How to host a gathering
        • Speakers
    • Reimbursement
  • For Community
  • Program
    • Program Overview
    • Application process
      • How to run the application process
      • Timeline
      • How to use the platforms
        • Homepage
        • Homerun
        • SparkHire
        • Calendly
        • HelloSign
      • Templates
      • Application parts, criteria and evaluation
      • Signatures
      • Evaluation
  • For Corporate team
    • Commercial sales
    • How to get started with sales
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On this page
  • Branding and logo guidelines
  • Colours
  • Font
  • Photo and imagery
  • Photo Non-Profit programs
  • Photo Future Leaders Commercial
  • Preferred Photo - Global context comment
  • Video

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  1. Scaling: Initiating a new community
  2. Brand, Marketing and Communication

Visual expression

PreviousBrand, Marketing and CommunicationNextBrand Positioning

Last updated 5 years ago

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Branding and logo guidelines

Colours

Font

Helvetica Neue

Photo and imagery

Photo Non-Profit programs

Here you'll find the pictures Future Leaders Global preferred used in external communication for Future Leaders Foundation (Program in Cities)

Photo Future Leaders Commercial

Here you'll find the pictures Future Leaders Global preferred used in external communication for Future Leaders Commercial (Company programs)

Preferred Photo - Global context comment

Here you'll find stock photo pictures of the global context that we use in our communication.

OBS. NEEDS UPDATE

Video

Template: When creating a Future Leaders video, the F icon shall be on the downer left corner throughout the entire video.

You'll find some video's of Future Leaders.

Here
25KB
fl_logo_tekst_white.png
image
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fl_logo_white.png
image
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FLorange.psd
image
923KB
FL logo.png
image
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Logo.pdf
pdf
https://drive.google.com/drive/u/0/folders/1cquSNkEjEnOBowCWoN7bBS1CdwHQcVyvdrive.google.com
https://drive.google.com/drive/u/2/folders/1leRipK5pvViBBdN5iPcsiUyXeomj0DEGdrive.google.com