# Visual expression

## Branding and logo guidelines&#x20;

{% file src="https://643945501-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-L_csVvdvvp0GJOQ1_Rt%2F-LlCF6dCLbOj5iaD2Tdb%2F-Ll6yp7lp0eKa1CL_gdz%2Ffl_logo_tekst_white.png?alt=media&token=0d1f47f9-ea5f-4edb-adf7-3c4f7a5632b9" %}

{% file src="https://643945501-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-L_csVvdvvp0GJOQ1_Rt%2F-LlCF6dCLbOj5iaD2Tdb%2F-Ll6yuKJmJQnKY-RAGgC%2Ffl_logo_white.png?alt=media&token=d262fcad-1ade-46d8-98fe-a1c16b5501df" %}

{% file src="https://643945501-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-L_csVvdvvp0GJOQ1_Rt%2F-LlCF6dCLbOj5iaD2Tdb%2F-Ll6z8cjAONov_R4CPtl%2FFLorange.psd?alt=media&token=67292d5c-af7d-4070-bc42-4f5cb8069525" %}

{% file src="https://643945501-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-L_csVvdvvp0GJOQ1_Rt%2F-LlCF6dCLbOj5iaD2Tdb%2F-Ll6zLnB58gfmUvUpdVT%2FFL%20logo.png?alt=media&token=6db8eeb1-4177-4f01-b30a-6bd2c80317bb" %}

{% file src="https://643945501-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-L_csVvdvvp0GJOQ1_Rt%2F-LlCF6dCLbOj5iaD2Tdb%2F-Ll6zdqhD2XM9b12Vrks%2FLogo.pdf?alt=media&token=7a40eeee-5fe0-42d8-bf36-95d2da5d35e0" %}

## Colours&#x20;

![](https://643945501-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-L_csVvdvvp0GJOQ1_Rt%2F-Lkdac01XTTcRDDOnFDc%2F-LkdeaXQkM66cqpJZwqs%2Fimage.png?alt=media\&token=2e3c9acf-307a-46d3-ae35-537c14c0b00c)

## Font

Helvetica Neue&#x20;

## Photo and imagery&#x20;

### **Photo Non-Profit programs**&#x20;

Here you'll find the pictures Future Leaders Global preferred used in external communication for Future Leaders Foundation (Program in Cities)&#x20;

{% embed url="https://drive.google.com/drive/u/2/folders/1leRipK5pvViBBdN5iPcsiUyXeomj0DEG" %}

### Photo Future Leaders Commercial&#x20;

Here you'll find the pictures Future Leaders Global preferred used in external communication for Future Leaders Commercial (Company programs)&#x20;

{% embed url="https://drive.google.com/drive/u/0/folders/1cquSNkEjEnOBowCWoN7bBS1CdwHQcVyv" %}

### Preferred Photo - Global context comment&#x20;

Here you'll find stock photo pictures of the global context that we use in our communication.&#x20;

**OBS. NEEDS UPDATE** &#x20;

## Video&#x20;

[**Here**](https://www.youtube.com/channel/UCa5E7rqIfFknwblYIMEFhqg) You'll find some video's of Future Leaders.&#x20;

Template: When creating a Future Leaders  video, the F icon shall be on the downer left corner throughout the entire video.
