Playbook
  • Welcome to the Future Leaders Global Playbook
  • Welcome to Future Leaders Global
    • Future Leaders Introduction
    • The Future Leaders Global Organisation
      • Work Culture
      • Digital Communication Systems
        • Discord
        • Asana
          • Asana Conventions
        • Gitbook: Future Leaders Handbook
        • Google Drive
        • Tilde Homepage
        • Other Tools
  • Scaling: Initiating a new community
    • Welcome to the the Future Leaders Scaling Strategy
    • Build your Team
      • FL Community Roles
        • Initiator + Core Team
        • Future Leaders
        • Community Coordinator
        • Program Lead
        • Host
        • Online program coordinator
        • Pace Setter
        • Challenger
        • Carebear
        • Local Marketing Responsible
        • Impact Lead
      • Interview Guide
      • Local Recruitment and Onboarding Guide
        • Intention and desired outcome
        • Key factors
        • Agenda
        • Roles, rules and responsibilities
        • Time frame
    • Brand, Marketing and Communication
      • Visual expression
      • Brand Positioning
      • Templates
      • Guidelines different communication platforms
      • Merch
    • Setting up Future Leaders in new Cities
      • How to market your program
      • How to get strategic partners
    • How to Build a Sustainable Future Leaders Community in new Cities
      • Before You Start
      • Step 1: Identify the Community
      • Step 2: Connect with Community Stakeholders
      • Step 3: Engage Young Community Leaders
      • Step 4: Unite Active Citizens
      • Step 5: Build an Impactful FL Community
      • Follow-Up: The Sustainable Follow-Up
      • FL Impact Strategy: Community Checklist Checklist to Start a FL Community
  • For City Teams
    • Handbook: How prepare for a good Future Leaders year
      • Admin preparation
        • Economy and Budgetting
      • Event planing
        • How to host a gathering
        • Speakers
    • Reimbursement
  • For Community
  • Program
    • Program Overview
    • Application process
      • How to run the application process
      • Timeline
      • How to use the platforms
        • Homepage
        • Homerun
        • SparkHire
        • Calendly
        • HelloSign
      • Templates
      • Application parts, criteria and evaluation
      • Signatures
      • Evaluation
  • For Corporate team
    • Commercial sales
    • How to get started with sales
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On this page
  • General tone of voice
  • Website
  • Social media
  • Medium
  • Youtube
  • Press/ Media

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  1. Scaling: Initiating a new community
  2. Brand, Marketing and Communication

Guidelines different communication platforms

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Last updated 5 years ago

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General tone of voice

We like to be cool and friendly, but also professional. We are the ones proving that the youth can be trusted with crucial responsibility and that it’s possible to have power and influence and still be kind and respectful. There is, of course, a touch of rebelliousness, balanced out with material proving that we know what we’re talking about.

Website

On the website we have a more formal lingo, representing a global movement and trusted leadership developer.

Social media

Our tone of voice on some is anchored in a “down to earth” vocabulary. Talking to our followers as friends; discussing important topics, having a dialogue and finding the solutions together.

We’re focusing on the people in the movement, and the topics that engage them.

Leading by example and showcasing the impact of our programs through the results and feedback from previous participants.

On social media, we’re focusing on reaching the youth and not the corporates.

We use Instagram and Facebook. Find Templates for posts here:

We only have international official pages. If a city want a local forum this should be a group and not a page.

Medium

Our Medium channel features the voices of the Future Leaders. In other words there is a lot of room for different perspectives etc.

Youtube

Youtube is a platform to highlight the people in Future Leaders as well as the gatherings and events. If you want to start a YouTube concept it is highly supported. Reach out to Eivind.lindmo@futureleadersglobal.com to get started.

These are examples of formats we aim for in our videos

Press/ Media

At this point all media and press requests should be coordinated with the international team. - reach out to Elin Nørve// elin@futureleadersglobal.com // 95 46 91 61 when relevant.

The format is like an Opinion pice in a newspaper. ( )

See here for guidelines
Template for Medium Op-Ed
https://www.youtube.com/watch?v=abj-CwxZpGswww.youtube.com