> For the complete documentation index, see [llms.txt](https://futureleadersglobal.gitbook.io/playbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://futureleadersglobal.gitbook.io/playbook/scaling-initiating-a-new-community/setting-up-future-leaders-in-new-cities/how-to-market-your-program.md). # How to market your program To get cool applicants - people must know about Future Leaders. On this site, you'll find everything you need to know about marketing of the application process.Welcome Before each program start we have a extra push, fronting a marketing campaign for the program. This is a team effort where both local teams and international teams are key players. ### Responsibilities #### International team * Creating the strategy for the campaign * Creating content for the campaign * Running social media #### Local team * Giving the international team insight on how to target relevant candidates on social media. * Publishing FL material on relevant groups ++ on social media * Getting participants and pioners to recommend on social media * Physical events and talks about the program ### Important dates 2018/2019 program Launch New website: July 3rd Start marketing campaign: July 13th Marketing kit for cities launched: July 15th Application process opens: July 25th Intense marketing periode: August 14th - August 30th Strategy for program 2018/19[Strategy marketing campaign 2018/19/untitled/how-to-market-your-program/strategy-marketing-campaign-2018-19](https://futureleaders.gitbook.io/futureleaders/untitled/how-to-market-your-program/strategy-marketing-campaign-2018-19) Text brand guidelines: [Read more about it here](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit) Visual brand guidelines: [Read more about it here](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit) Website: [Read more about it here](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit) Social media: [Read more about it here](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit) ## Strategy marketing campaign 2018/19 On this page you'll find the insight in this years marketing campaign.Campaign concept This years program is centred around these three sayings * You can't solve todays challenges with the same mindset that created them * You are never wrong to do the right thing * We're the kids your boss warned you about Campaigns on social media This year we'll focus on highlighting the previous Future Leaders; their achievements, tips, etc. We have definde a set of campaings that will run the entire phase * Meet the team * I'm a Future Leader * I stand with the Future Leaders * Academic Vibes * Docu summer * Explore the city with X * Old footage and material * Program insight * Success stories Future Leaders #### If you wan't further insight; check it out here [Template email - contribute to campaing/untitled/how-to-market-your-program/strategy-marketing-campaign-2018-19/template-email-contribute-to-campaing](https://futureleaders.gitbook.io/futureleaders/untitled/how-to-market-your-program/strategy-marketing-campaign-2018-19/template-email-contribute-to-campaing) ## Template email - contribute to campaing Templates - Email to contributors ### Meet the team Hi, hope you are doing good :) I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer. We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the team. We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you through a short video. Video description: * Hi and name * I'm on the Future Leaders team * We want you to make one video for each of these questions. Each video can max be 1 minute. * Why is Future Leaders important? * What can participants expect while attending the program? * What is your biggest take away from working with Future Leaders? * Why do we need Future Leaders? * Do you have a tip for a book, podcast, video or something else that our followers should consume over summer to learn? How to make the video Please check out this video before shooting for some quick tips: Remember to do it in english. Vibe Be yourself, we don't want it to be fake or to corporate - be u - be Future Leaders <3 It would be great to receive the video 4 days from now at the latest. Please make a new folder with your name in [this](https://drive.google.com/drive/folders/1aCpTLPczoipxNni4yNFnYfsSnCGkraw_) folder. upload the files in the folder with your name. So, what do you think? Are you up for it? :) Call me at any time if you have some questions; 004795469162 Feel free to have look and contribute with input and ideas for the marketing strategy [here](https://docs.google.com/spreadsheets/d/1SIR8AvCIaRH9dSTURNNPDefsRVM_qT4CIhaln7zNyqA/edit#gid=0). ### I'm a Future Leader Hi, hope you are doing good :) I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer. We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders. We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you through a short video. Video description: * Start all videos with: Hi, my name is …….. and I'm a Future Leader. * We want you to make one video for each of these questions. Each video can max be 1 minute. Make sure one understands the question with your answer. * What are you doing today, and how are you pushing the world in the right direction? * Why is Future Leaders important? * What is your biggest take away from working with Future Leaders? * Why do we need Future Leaders? How to make the video Please check out this video before shooting for some quick tips: Vibe Be yourself, we don't want it to be fake or to corporate - be u - be Future Leaders <3 It would be great to receive the video 4 days from now at the latest. Please upload your videos in [this](https://drive.google.com/drive/folders/1pkO87AAK_KGwblYbk7WT1-KA7J8qwseM) folder. Make a new folder with your name on it, and upload your videos in the folder. So, what do you think? Are you up for it? :) ### Success stories - Future Leaders - blog post Hi, hope you are doing good :) I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer. We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders. We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you in our communication the next moths. We want to feature you in a campaign for the "Future Leaders Success stories". We hope you want to create a blog post. The post should be in english, and be about: 1. Communication a important cause, topic or challenge. Elin suggest you focus on 2. You're key take aways in your career this far. We'll have a team going through the text and help make it flawless and with a good flow, so focus on the message. Remember to: * add 2-4 relevant pictures and set a suggested headline. * Add a bio of who you are. * A Picture of you. Vibe Be yourself, we don't want it to be fake or to corporate - be u - be Future Leaders <3 It would be great to receive the blog post 4 days from now at the latest. Let me know if it's not possible and we'll push it - but remember the best is to just do it :) Please upload your content in [this](https://drive.google.com/drive/folders/19MHmysFHTC3pbAJinXjeweglSGtl9ron) folder. Make a new folder with your name on it, and upload your content in that folder. So, what do you think? Are you up for it? :) ### Success stories - Future Leaders - video Hi, hope you are doing good :) I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer. We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders. We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you in our communication the next moths. We want to feature you in a campaign for the "Future Leaders Success stories". We hope you'll be a part of the Future Leader for a day video series Follow me around video. How to do it. * Start video with: Hi, my name is …….. I'm a Future Leader, and today you'll follow me around * Make 50% you talking into the camera and 50% you filming your surroundings or interviewing others. * The video will be edited to last for totally 3 minutes. Therefore a good guideline is 15-30 sec to each clip. How to make the video Please check out this video before shooting for some quick tips: For inspo: check out a vlog by casey neistat here: Vibe Be yourself, we don't want it to be fake or to corporate - be u - be Future Leaders <3 It would be great to receive the video 4 days from now at the latest. Please upload your videos in [this](https://drive.google.com/drive/folders/19MHmysFHTC3pbAJinXjeweglSGtl9ron) folder. Make a new folder within the folder- with your name on it, and upload your videos there. So, what do you think? Are you up for it? :) ### Success stories - Future Leaders - editorial Hi, hope you are doing good :) I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer. We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders. We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you in our communication the next moths. We want to feature you in a campaign for the "Future Leaders Success stories". Editorial post * Send us a video, a interview, a blogpost or anything like that about you/ your company - or something you have been involved in * Send us relevant press/ articles It would be great to receive the it 4 days from now at the latest. Please upload your videos in [this](https://drive.google.com/drive/folders/19MHmysFHTC3pbAJinXjeweglSGtl9ron) folder. Make a new folder within the folder- with your name on it, and upload your videos there. So, what do you think? Are you up for it? :) ### I stand with the Future Leaders No template ### Academic Vibes Hi, hope you are doing good :) I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer. We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders. We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you in our communication the next moths. We are running two academic/ inspirational concepts this summer: 1. Academic vibes - a gathering of good articles 2. Docu summer - a gathering of good documentaries, ted talks, videos and podcasts. We want to feature your selection of the following, and would love for you to share with us your to 5-10: * Academic papers * Documentaries * Books * Podcasts Remember to add: * A picture of you * A short bio describing who you are. Please copy paste [this template ](https://docs.google.com/spreadsheets/d/1NbcmT_4NuCagpZLr4anVC__lpKI3QjJy7LqKukITRa8/edit#gid=0)- then create a new google chet titled your name and upload it in [this folder](https://drive.google.com/drive/folders/1zmZySuN2JMpbYSxM_cP9xdZM39B7m-4O) ### Explore the City with Future Leaders Hi, hope you are doing good :) I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer. We aim to communicate a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders. We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you in our communication the next moths. We want to feature you in a campaign for the "Explore the city with Future Leaders." We hope you'll be a part of the Future Leader explorer series How to do it; explorer video. * Start video with: Hi, my name is …….. I'm a Future Leader, and today I'll introduce you to my favourite spots in X * Make 50% you talking into the camera and 50% you filming your surroundings or interviewing others. * The video will be edited to last for totally 3 minutes. Therefore a good guideline is 15-30 sec to each clip. Suggestion for spots: * Cool art, cool cafes, cool parks, hidden local jams, best coffee, best drinks, vintage clothing, history, books ++ How to make the video Please check out this video before shooting for some quick tips: For inspo: check out a vlog by casey neistat here: Vibe Be yourself, we don't want it to be fake or to corporate - be u - be Future Leaders <3 It would be great to receive the video 4 days from now at the latest Please upload your videos in [this](https://drive.google.com/drive/folders/19MHmysFHTC3pbAJinXjeweglSGtl9ron) folder. Make a new folder within he folder- with your name on it, and upload your videos there. So, what do you think? Are you up for it? :)