How to market your program

To get cool applicants - people must know about Future Leaders. On this site, you'll find everything you need to know about marketing of the application process.Welcome

Before each program start we have a extra push, fronting a marketing campaign for the program. This is a team effort where both local teams and international teams are key players.

Responsibilities

International team

• Creating the strategy for the campaign

• Creating content for the campaign

• Running social media

Local team

• Giving the international team insight on how to target relevant candidates on social media.

• Publishing FL material on relevant groups ++ on social media

• Getting participants and pioners to recommend on social media

• Physical events and talks about the program

Important dates 2018/2019 program

Launch New website: July 3rd

Start marketing campaign: July 13th

Marketing kit for cities launched: July 15th

Application process opens: July 25th

Intense marketing periode: August 14th - August 30th Strategy for program 2018/19Strategy marketing campaign 2018/19/untitled/how-to-market-your-program/strategy-marketing-campaign-2018-19

Text brand guidelines: Read more about it here

Visual brand guidelines: Read more about it here

Website: Read more about it here

Social media: Read more about it here

Strategy marketing campaign 2018/19

On this page you'll find the insight in this years marketing campaign.Campaign concept

This years program is centred around these three sayings

• You can't solve todays challenges with the same mindset that created them

• You are never wrong to do the right thing

• We're the kids your boss warned you about

Campaigns on social media

This year we'll focus on highlighting the previous Future Leaders; their achievements, tips, etc.

We have definde a set of campaings that will run the entire phase

• Meet the team

• I'm a Future Leader

• I stand with the Future Leaders

• Academic Vibes

• Docu summer

• Explore the city with X

• Old footage and material

• Program insight

• Success stories Future Leaders

If you wan't further insight; check it out here

Template email - contribute to campaing/untitled/how-to-market-your-program/strategy-marketing-campaign-2018-19/template-email-contribute-to-campaing

Template email - contribute to campaing

Templates - Email to contributors

Meet the team

Hi, hope you are doing good :)

I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer.

We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the team.

We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you through a short video.

Video description:

• Hi and name

• I'm on the Future Leaders team

• We want you to make one video for each of these questions. Each video can max be 1 minute.

  • Why is Future Leaders important?

  • What can participants expect while attending the program?

  • What is your biggest take away from working with Future Leaders?

  • Why do we need Future Leaders?

  • Do you have a tip for a book, podcast, video or something else that our followers should consume over summer to learn?

How to make the video

Please check out this video before shooting for some quick tips: https://www.youtube.com/watch?v=j685NaMDVYERemember to do it in english.

Vibe

Be yourself, we don't want it to be fake or to corporate - be u - be Future Leaders <3 It would be great to receive the video 4 days from now at the latest.

Please make a new folder with your name in this folder. upload the files in the folder with your name. So, what do you think? Are you up for it? :)

Call me at any time if you have some questions; 004795469162 Feel free to have look and contribute with input and ideas for the marketing strategy here.

I'm a Future Leader

Hi, hope you are doing good :)

I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer.

We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders.

We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you through a short video.

Video description:

• Start all videos with: Hi, my name is …….. and I'm a Future Leader.

• We want you to make one video for each of these questions. Each video can max be 1 minute. Make sure one understands the question with your answer.

  • What are you doing today, and how are you pushing the world in the right direction?

  • Why is Future Leaders important?

  • What is your biggest take away from working with Future Leaders?

  • Why do we need Future Leaders?

How to make the video

Please check out this video before shooting for some quick tips: https://www.youtube.com/watch?v=j685NaMDVYE

Vibe

Be yourself, we don't want it to be fake or to corporate - be u - be Future Leaders <3 It would be great to receive the video 4 days from now at the latest. Please upload your videos in this folder. Make a new folder with your name on it, and upload your videos in the folder.

So, what do you think? Are you up for it? :)

Success stories - Future Leaders - blog post

Hi, hope you are doing good :)

I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer.

We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders.

We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you in our communication the next moths.

We want to feature you in a campaign for the "Future Leaders Success stories".

We hope you want to create a blog post.

The post should be in english, and be about:

1. Communication a important cause, topic or challenge. Elin suggest you focus on

2. You're key take aways in your career this far.

We'll have a team going through the text and help make it flawless and with a good flow, so focus on the message.

Remember to:

• add 2-4 relevant pictures and set a suggested headline.

• Add a bio of who you are.

• A Picture of you.

Vibe

Be yourself, we don't want it to be fake or to corporate - be u - be Future Leaders <3

It would be great to receive the blog post 4 days from now at the latest. Let me know if it's not possible and we'll push it - but remember the best is to just do it :)

Please upload your content in this folder. Make a new folder with your name on it, and upload your content in that folder.

So, what do you think? Are you up for it? :)

Success stories - Future Leaders - video

Hi, hope you are doing good :)

I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer.

We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders.

We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you in our communication the next moths.

We want to feature you in a campaign for the "Future Leaders Success stories".

We hope you'll be a part of the Future Leader for a day video series

Follow me around video. How to do it.

• Start video with: Hi, my name is …….. I'm a Future Leader, and today you'll follow me around

• Make 50% you talking into the camera and 50% you filming your surroundings or interviewing others.

• The video will be edited to last for totally 3 minutes. Therefore a good guideline is 15-30 sec to each clip.

How to make the video

Please check out this video before shooting for some quick tips: https://www.youtube.com/watch?v=j685NaMDVYE

For inspo: check out a vlog by casey neistat here: https://www.youtube.com/user/caseyneistat/videos

Vibe

Be yourself, we don't want it to be fake or to corporate - be u - be Future Leaders <3

It would be great to receive the video 4 days from now at the latest.

Please upload your videos in this folder. Make a new folder within the folder- with your name on it, and upload your videos there.

So, what do you think? Are you up for it? :)

Success stories - Future Leaders - editorial

Hi, hope you are doing good :)

I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer.

We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders.

We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you in our communication the next moths.

We want to feature you in a campaign for the "Future Leaders Success stories".

Editorial post

• Send us a video, a interview, a blogpost or anything like that about you/ your company - or something you have been involved in

• Send us relevant press/ articles

It would be great to receive the it 4 days from now at the latest.

Please upload your videos in this folder. Make a new folder within the folder- with your name on it, and upload your videos there.

So, what do you think? Are you up for it? :)

I stand with the Future Leaders

No template

Academic Vibes

Hi, hope you are doing good :)

I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer.

We aim to communicate as a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders.

We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you in our communication the next moths.

We are running two academic/ inspirational concepts this summer:

1. Academic vibes - a gathering of good articles

2. Docu summer - a gathering of good documentaries, ted talks, videos and podcasts.

We want to feature your selection of the following, and would love for you to share with us your to 5-10:

• Academic papers

• Documentaries

• Books

• Podcasts

Remember to add:

• A picture of you

• A short bio describing who you are.

Please copy paste this template - then create a new google chet titled your name and upload it in this folder

Explore the City with Future Leaders

Hi, hope you are doing good :)

I'm reaching out as we are working hard to build a kick ass marketing campaign for the program this summer.

We aim to communicate a lifestyle more than as a organisation, and therefore we want our followers to get to know the Future Leaders.

We consider you to be a good ambassador of the brand - living the Future Leaders values everyday. Therefore we would love to highlight you in our communication the next moths.

We want to feature you in a campaign for the "Explore the city with Future Leaders."

We hope you'll be a part of the Future Leader explorer series

How to do it; explorer video.

• Start video with: Hi, my name is …….. I'm a Future Leader, and today I'll introduce you to my favourite spots in X

• Make 50% you talking into the camera and 50% you filming your surroundings or interviewing others.

• The video will be edited to last for totally 3 minutes. Therefore a good guideline is 15-30 sec to each clip.

Suggestion for spots:

• Cool art, cool cafes, cool parks, hidden local jams, best coffee, best drinks, vintage clothing, history, books ++

How to make the video

Please check out this video before shooting for some quick tips: https://www.youtube.com/watch?v=j685NaMDVYE

For inspo: check out a vlog by casey neistat here: https://www.youtube.com/user/caseyneistat/videos

Vibe

Be yourself, we don't want it to be fake or to corporate - be u - be Future Leaders <3

It would be great to receive the video 4 days from now at the latest

Please upload your videos in this folder. Make a new folder within he folder- with your name on it, and upload your videos there.

So, what do you think? Are you up for it? :)